Darius Dunlap

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The Customer-Focused Strategy of Chip Conley

I’ve been in customer-focused roles my whole professional life, and this is one of the best summaries of strategy I’ve ever heard or seen:

If you’re good, and if you really understand your customer, it goes beyond the expectations, beyond the desires, beyond focus groups — it’s the thing you know that they want next, that they don’t even know they want. - Chip Conley on The Tim Ferris Show. overcast.fm/+KebsQmB1…